Global and Polish e-commerce statistics and trends 2025 - latest data and market analysis

Global and Polish e-commerce statistics

1. Value of the e-commerce market in Poland
2. • In 2023, the value of Polish e-commerce will beabout 100 billion zlotys and continues to grow.
   • Forecasts indicate that by 2027, the value of the market could exceed140 billion zlotys.
2. How many people are buying online?
3. • 77% of Poles does online shopping at least once a year.
   • The average annual growth of e-commerce customers in Poland is5-7%.
3. The most popular e-commerce industries
4. • Fashion - clothing, footwear and accessories (approx.30% of the total market).
   • Electronics and household appliances - smartphones, laptops, consumer electronics (approx.20% of the market).
   • Home and garden - furniture, decorations (approx.15% of the market).
   • Books and multimedia - Growing sales of e-books and audiobooks.
4. Main reasons for online shopping
5. • Lower prices Than in stationary stores -71% of buyers indicates this as the main motivation.
   • Convenience and time saving - for63% of customers A key factor is the ability to shop without leaving home.
   • Wide range of products -59% of customers appreciates the availability of more options than in stationary stores.

Customer behavior in online stores

1. Mobile shopping is becoming a standard
2. • Over60% of e-commerce transactions takes place on mobile devices.
   • Websites that are not mobile-ready even lose30% of potential customers.
2. Page load time affects sales
3. • Pages that take longer to load than3 seconds, they are losing53% of users.
   • Faster charging stores generateas much as 20% higher conversion.
3. How long do users take to make a purchase decision?
4. • 70% of customers makes a purchase decision within5 minutes from entering the site.
   • 90% of users abandons the purchase if the checkout process is complicated.

Online payments - what do customers prefer?

1. The most popular payment methods in Poland
2. • BLIK - the most common online payment method used by60% of buyers.
   • Quick transfers (PayU, Przelewy24, Tpay) - approximately50% of users selects this option.
   • Payment by card (Visa, Mastercard) -30% of customers still use credit and debit cards.
2. Buy Now, Pay Later (BNPL - Buy Now, Pay Later)
3. • Deferred payment services such as Klarna, Twisto and PayPo are growing at a rate of25% per year.
   • The average value of the basket in BNPL transactions is by40% higher Than in the case of traditional payments.

Basket abandonment - the main causes

The average shopping cart abandonment rate is as high as 70%! This means that 7 out of 10 people who add products to their shopping cart do not complete the purchase.

Main reasons for shopping cart abandonment:

• Delivery costs too high - 55% of customers give up if the shipping cost is too high.
• No favorite payment method - 25% of customers leave the store if they can't find their preferred form of payment.
• Overly complicated purchase process - 21% of users do not complete the transaction if checkout is too long.
• No information on delivery time - 17% of shoppers want to know exactly when they will receive their order.

How to reduce the rate of abandoned shopping carts?

✔ Offer free delivery on a certain order amount.
✔ Shorten the checkout process to1-2 steps.
✔ Ability to pay via BLIK and quick transfers.
✔ Display the exact delivery time before finalizing the purchase.

E-commerce trends for the coming years

1. Artificial intelligence (AI) and automation
2. • Personalizing product recommendations with AI increases sales by as much as30%.
   • Chatbots already supportMore than 40% of customer inquiries In e-commerce.
2. Selling through social media (Social Commerce)
3. • Instagram, Facebook and TikTok are becoming new sales platforms.
   • TikTok Shop already generates billions of dollars in revenue in Asia and is beginning to grow in Europe.
3. Voice shopping and visual search
4. • Over20% of Google searches is done by voice (e.g., voice assistants).
   • Shopping based on image searches (e.g., Google Lens, Pinterest Lens) are gaining popularity.
4. Green Commerce (E-commerce)
5. • 60% of customers prefer brands that useecological packaging and offer zero waste products.
   • "Slow fashion" and sustainable products are increasingly popular sales categories.

E-commerce facts and statistics - summary table

Sources

1. Statista - Global e-commerce market:Statista
2. Gemius - The report "E-commerce in Poland 2023:Gemius
3. PwC - The report, "E-commerce Strategy 2023-2027:PwC Poland
4. Google - The report "Mobile Shopping Trends 2023:Google Blog
5. NBP - National Bank of Poland, Digital Payments Report:National Bank of Poland
6. Baymard Institute - "Cart Abandonment Rate Statistics 2023." Baymard Institute
7. McKinsey - "Future of Personalization 2023:McKinsey
8. Gartner - "AI in E-commerce 2023:Gartner
9. Nielsen - "Green Consumer Trends 2023:Nielsen