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A few months ago, I spoke with the owner of a local service company who had been operating solely on referrals for years. His business was thriving, but he noticed that competitors who had websites were starting to take away his customers. "Do I really need to have a website?" - he asked. I responded with a question: "How many customers have you lost because they couldn't find you online?"
Today, the decision to have a website is no longer a matter of prestige - it's a necessity. Most customers check a company on the Internet before deciding to do business with you. If you are not there, it is as if your company does not exist.
What are the real costs of a website?
-DIY (do it yourself) website - 0 - 500 PLN
-Website on a ready-made template - PLN 1,500 - 5,000
-Customized website (freelancer) - PLN 3,000 - 15,000
-Page from the agency - 7,000 - 30,000+ zlotys
-E-commerce (online store) - 5,000 - 50,000+ zlotys
What affects the cost of a website?
🔹 Type of site (business card, store, portal, web application).
🔹 Method of execution (creator, freelancer, agency).
🔹 Hosting, domain and additional features.
🔹 SEO optimization, loading speed, security.
🔹 Updates and technical support.
Hidden costs to be aware of:
⚠Hosting and domain - PLN 200 - 800 per year.
⚠SSL Certificate - 0 - 300 PLN per year.
⚠Updates and maintenance - PLN 500 - 5,000 per year.
⚠SEO and positioning - 500 - 10,000 zloty at one time or monthly subscription.
⚠Additional integrations and features - From 500 zlotys to several thousand zlotys.
⚠Migration and patches - Often necessary with a poorly executed site.
How not to overpay?
✅ Selectexecution model tailored to your needs - Not every company needs an expensive website.
✅Do away with unnecessary features at launch - It is better to add them later.
✅ Usefree tools and open-source - WordPress, Google Analytics, Let's Encrypt.
✅ Don't save money onkey elements, such as site speed, security and SEO.
✅Check what the price includes - Cheap deals often mean additional costs in the future.
In this article, I'll show you how much a website can cost, what your options are, and what is and isn't worth saving on. I will discuss both budget and professional solutions, so you can make an informed decision that best suits your business needs.
This is not one article - it's a comprehensive guide!
Every section you see here isseparate article, which takes an in-depth look at one of the key topics related to website costs.
If you want to understand,how much does a website really cost,how to avoid hidden costs ihow to optimize your budget, this series of articles will help you takean informed business decision.
Below you will findfull index of articles, which will take you step by step through the entire process of planning a budget for the website.
Each article is a separate guide that you can read independently of the others.
Follow us so you don't miss more articles!
A website is one of the most important elements of your company's image and marketing strategy. It can bea tool to win customers, build credibility and grow business, but only if it is well executed.
The cost of a page can range fromPLN 0 (with free wizards) toPLN 50,000 and above (for advanced e-commerce sites or web applications). The choice depends on yourneeds, budget and long-term plans.
What are the real costs of a website?
-DIY (do it yourself) website - 0 - 500 PLN
-Website on a ready-made template - PLN 1,500 - 5,000
-Customized website (freelancer) - PLN 3,000 - 15,000
-Page from the agency - 7,000 - 30,000+ zlotys
-E-commerce (online store) - 5,000 - 50,000+ zlotys
What affects the cost of a website?
🔹 Type of site (business card, store, portal, web application).
🔹 Method of execution (creator, freelancer, agency).
🔹 Hosting, domain and additional features.
🔹 SEO optimization, loading speed, security.
🔹 Updates and technical support.
Hidden costs to be aware of:
⚠Hosting and domain - PLN 200 - 800 per year.
⚠SSL Certificate - 0 - 300 PLN per year.
⚠Updates and maintenance - PLN 500 - 5,000 per year.
⚠SEO and positioning - 500 - 10,000 zloty at one time or monthly subscription.
⚠Additional integrations and features - From 500 zlotys to several thousand zlotys.
⚠Migration and patches - Often necessary with a poorly executed site.
How not to overpay?
✓ Selectexecution model tailored to your needs - Not every company needs an expensive website.
✓Do away with unnecessary features at launch - It is better to add them later.
✓ Usefree tools and open-source - WordPress, Google Analytics, Let's Encrypt.
✓ Don't save money onkey elements, such as site speed, security and SEO.
✓Check what the price includes - Cheap deals often mean additional costs in the future.
If you are starting a business and have a minimal budget:
✔ You can testfree website builders (Wix, Weebly, Google Sites).
✔ If you have basic knowledge, try the followingWordPress With cheap domain and hosting.
✔ Focus onbasic version of the site - you can develop it later.
If the website is a key component of your business:
✔ Invest inprofessionally made website - Freelancer or agency.
✔ Focus onspeed, SEO and good UX/UI.
✔ Planbudget for maintenance and development of the site, not just its creation.
The final decision should be based not only on price, but on the value the site will bring to your business.
If you want to see this theory translated into customers - see how we design pages that lead to action.
Do you have a business, but no website? It's time to change that! Get in touch and I will advise you on how to create a site tailored to your business.
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