Marketing on the Internet

Internet Marketing - How, Systems, Tools and Software

Internet marketing today is largely about your choice of tools and how you put them together. Even a great campaign may not work without a decent infrastructure - at least that seems to be the case, looking at the mistakes I see from clients; this may suggest a lack of experience with setup.

In this category, we will show you how to build a practical technology stack for online activities. You will find step-by-step guides: from simple solutions (Mailchimp) to complex automation platforms. We also describe CRM - such as Pipedrive or HubSpot - integrated with marketing tools to more easily track the customer journey from first contact to transaction.

Tracking and analytics is another key area. The correct implementation of Google Analytics, conversion tags, remarketing pixel or A/B testing tools can determine the success of a strategy. Often, small companies make mistakes already at installation, probably due to limited resources, and lose valuable data or expose themselves to RODO issues in the process.

In addition, you'll find material on automation platforms, social media tools, CMS optimized for SEO, and integrations between systems. It's a hands-on, SME-oriented approach - because the theory looks nice, but implementation is sometimes harder than it seems.